Here’s an “out of the box” theory that just might work.
Backstory: Musicians and music itself have been the fodder for “The Music Business” throughout our lifetimes. Musicians don’t usually have enough traction in the business equation to change things. It seems that the only way the music industry changes is by following the herd.The Record Business’s “finding a needle in a haystack” approach to discovering new music is outdated, and with the decreasing number of labels, the number of needle hunters is also decreasing.
- The number of people creating music has increased dramatically.
- There is no new music thinking from traditional media outlets.
- The only people who are going to change music are the musicians.
Solution: Musicians need to put their money where their mouths are, and they should buy new music directly from each other. If every musician bought one CD directly from another new artist, and then spread the word about this purchase to everyone known to the purchaser, musicians might level the playing field.
That’s right; I’m proposing a “chain letter/social media post” approach so musicians can promote music to interested parties at no cost.
- A typical chain letter/social media post consists of a compelling message then share it with as many recipients as possible.
- The “Music Chain Letter or social media post” should contain a link to the CD that the musician has just purchased directly.
- The musician should explain why the purchase was important.
- The post/letter should include a link to the artist’s web page.
- The letter /post should include a link to a digital download opportunity. For most artists, that means money paid directly to them as well.
- There is NO curse connected to inaction.
- But if you want to change the music scene, please share this post to any musician you know.